
Incremental Mastery™
Get Better Fast
Type in your primary email address below to open Jeff's weekly newsletter on Incremental Mastery™. As a bonus, you'll receive free access to his Smarter in 7 Minutes mobile app and the Incremental Mastery™ Quick Start System.
By entering my email address, I agree to be added to an email list where I will receive tips for implementing Incremental Mastery™ and promotional offers from Jeffrey Gignac.
ATTENTION PEOPLE OVER 50: Why Your Life Sucks And How To Fix it.
If you’ve ever wanted to feel alive, passionate and reach for your dreams…then this may be the most important letter you ever read.
First, the bad news:
Even though millions of people will try to find happiness and prosperity in this year, very few will succeed.
The truly lucky ones will fill their lives with joy, be fulfilled, and even have a sense of inner peace as they experience greater abundance.
But nearly everyone else will fall short of their goal.
Maybe it’s even happened to you already.
You start to pursue your dreams, but you end up disappointed and disheartened instead. And sometimes it feels like no matter how hard you try, you’re just never going to reach your goals of happiness and prosperity.
You might even be questioning yourself wondering:
"What's wrong with me?"
Listen, if you’ve ever felt like this, let me reassure you that you’re not the only one.
I spent many years beating myself up and down over my failures...
Failed marriage, failed career, I was depressed and angry at the world. I suffered through multiple raging addictions and I had accumulated more debt than I every thought I'd be able to pay off.
Just when I was about to give up, I was saved by a fabulous mentor. She saved my life.
I'd be pushing up daisies if it wasn't for her.
It was a perfect case of "When the student is ready, the master appears."
Perhaps this is where you are right now.
Throughout the years, I managed to uncover many things that put my prosperity and happiness on auto-pilot.
It took effort and a lot of trial and error before I discovered the best system to reach my dreams, quickly, so I was still had lots of time to enjoy the fruits of my work.
I call it Incremental Mastery™
It's not the easiest way, but it is the fastest of anything I've ever tried.
And if you're like me (50+) you'd happily trade a little bit of the "easy" for speed. Because let's face it, we're not getting any younger.
Incremental Mastery™ is not for everyone because you have to be ready to take responsibility for your life as it is right now. And frankly, a lot of people are too emotionally fragile for that type of introspection.
Incremental Mastery™ is not for people who need to be coddled and told "its not your fault."
Look, maybe you've had some tough breaks, ended up in a relationship that's sabotaging your goals and sucking your will to live.
Or maybe you've been unjustly fired, downsized or cancelled because you had the courage to express an independent thought of your own.
There's a lot of things that can show up in life that you did not directly create. Shit does happen. (pardon the expression)
But, make no mistake, if your life sucks, its because of how you responded to both the good and the bad that showed up in your life.
Yes, you heard right. Doing the right things at the right times when good stuff shows up is just as important to your future happiness and prosperity as what you do about when bad stuff shows up. Most people overlook this part altogether or get it completely wrong.
Listen, Incremental Mastery™ is not about taking baby-steps. I don't do baby steps and if you're 50 and over, neither should you unless you want to be in your nineties before you can enjoy your prosperity.
Incremental Mastery™ is about creating unstoppable momentum. It is the definitive playbook for men and women over 50. And Nothing thrilled to share it with you.
You'll learn what to do and when to do it so you can achieve your dreams of happiness and prosperity in record time. (consider bullets)
The first step is free. Enter your best email and subscribe to my weekly newsletter and you'll get my Incremental Mastery™ Quick Start System for free.
By entering my email address, I agree to be added to an email list where I will receive tips for implementing Incremental Mastery™ and promotional offers from Jeffrey Gignac.
Incremental Mastery
Here you want to write a short paragraph that quickly explains exactly what your online course is and how it’s the perfect solution to the problems you’ve been talking about in the previous section. Keep it short, but provide the essential information they need to be able to make sense of what’s coming. For example, make sure they know that it is an online course designed to teach them how to achieve their goal
Here’s What You’ll Get When You Sign Up
This paragraph here is to explain how your online course works. Tell them what exactly will happen after they sign up. Do they get access to all of it straight away? How much time will it take them to complete the course? What result will they get at the end?
benefit 1
Use this section to highlight the main features and/or main benefits of your product.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
benefit 2
Use this section to highlight the main features and/or main benefits of your product.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
benefit 3
Use this section to highlight the main features and/or main benefits of your product.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
About (Author Name)
Write this section in third-person, meaning you should not use the words ‘I’ or ‘We’ or ‘Me’. Instead, talk about the author objectively using 'he' or 'she' even if you are the author! It’s time to show off your achievements and prove why you are the right person to be writing this topic.
But just after you’ve talked yourself up, make sure you end on a friendly note. You don’t want to sound intimidating, you want to sound knowledgeable and friendly.

Happy customers
Christian Doe
Architect
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Barbara Lane
Art Director
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Marie Jones
Marketing Specialist
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Course Modules
Show them what’s in the course
Explain how it works with personalised statstics
Keep it short, but provide the essential information they need to be able to make sense of what’s coming. For example, make sure they know that it is an online course designed to teach them how to achieve their goal
Conversion Rate
Functionality
Product Sales
Bonus
Now it’s time to introduce your Bonuses!
What else is there in the course that you haven’t explained in your modules above? Even if it’s a regular part of your course, if you haven’t mentioned it at all on your sales page yet, then it’s time to introduce it in this section as a Bonus. If you’re not sure what to put here, then check out our article on 6 great ways that you can increase the perceived value of your online course
Course Bonuses
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Bonus 01
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above.
Bonus 02
1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Bonus 03
1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
What makes us different
Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.
You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.
Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.
Subheading About Why Your Course Is Valuable
This section is all about price anchoring. In a moment, your visitor will be seeing the price of your online course, so you want to begin talking about the value of your course in this section so that when they finally see the price, they feel that it is reasonable.
Basic
Simple, fast and effective flexible move
$
99.99
/mo
Popular
premium
Simple, fast and effective flexible move
$
129.99
/mo
100% Satisfaction-Guarantee.
If, for any reason, you don't like this amazing plugin, you can get a full refund anytime within 30 days after your purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.
Here’s what people are saying about the course instructor
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting. If you haven’t got great testimonials yet, then check out our article on the secret to getting raving testimonials for your online course

Christian Doe
Architect
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.

Barbara Lane
Art Director
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.

Marie Jones
Marketing Specialist
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
faq
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Boost Your Skills. Join 1,000+ Students
Download our free guide to learn the 5 secrets to effortless persuasion and get started today.
Your Personal Note
This is your final chance to offer a personalised encouragement to your visitor. Warmly explain that this course is something you are proud of and that you hope to they’ll sign up so you can help them overcome their problems and get that amazing result!


